Privacy Policy: Your Trust, Our Commitment to Data Protection

At Amber Hues, your privacy is as important to us as the quality of our pigments. We handle your personal information with the same care and attention we put into crafting our finest art materials, ensuring transparency and security in every interaction.

This Privacy Policy outlines how Amber Hues collects, uses, stores, and protects personal data obtained from our website visitors, customers, and workshop participants. We are committed to upholding your right to privacy and ensuring compliance with the General Data Protection Regulation (GDPR) and other applicable UK data protection laws.

Our Commitment to Your Data

  • GDPR Compliant: We adhere strictly to GDPR principles, ensuring all data processing is lawful, fair, and transparent.
  • Purpose-Limited Data: We collect only the data necessary for specific, legitimate purposes.
  • Secure Storage: Your data is stored securely using industry-standard encryption and security protocols.
  • Transparent Practices: Clear communication on how and why we handle your information.
  • Your Control: Easy access to manage your communication preferences and data rights.

For any questions or concerns regarding your privacy, please do not hesitate to contact us directly.

Information We Collect

Data to Fulfill Your Orders & Services

When you make a purchase or subscribe to our bespoke color matching service, we collect necessary information to process your request and deliver exceptional service. This includes:

  • Contact Details: Name, shipping address, billing address, email address, phone number.
  • Order Information: Products purchased, payment details (processed securely by third-party payment gateways, we do not store full credit card numbers).
  • Bespoke Service Details: Specific project requirements, color preferences, and other relevant information for custom pigment blending.

Website Usage & Communication Data

To enhance your online experience and improve our offerings, we gather limited non-personally identifiable data and specific communication preferences:

  • Website Analytics: Anonymous data on pages visited, time spent, and navigation paths, helping us optimize site functionality.
  • Communication Preferences: Your choices regarding our newsletter and promotional emails.
  • Feedback: Information you provide voluntarily through surveys or direct communications.
  • Technical Data: IP address, browser type, operating system for website security and diagnostics.

How We Use Your Information

The data we collect is utilized responsibly and exclusively for purposes that enhance your experience with Amber Hues and ensure the integrity of our services. Your personal information helps us:

Process Orders & Deliver Services

To accurately process your purchases, manage bespoke colour matching projects, and deliver our premium art supplies directly to you.
Legal Basis: Fulfilment of Contract

Enhance Your Experience

To improve our website functionality, personalize product recommendations, and develop new workshop content based on your interests.
Legal Basis: Legitimate Interest

Communicate & Inform (with Consent)

To provide updates on new pigments, workshops, and exclusive offers, only when you have explicitly consented to receive marketing communications.
Legal Basis: Consent

Ensure Security & Compliance

To comply with legal obligations, prevent fraud, and maintain the security of our website and customer data.
Legal Basis: Legal Obligation & Legitimate Interest

Customer Support & Relations

To respond to your inquiries, provide assistance, and manage your account effectively.
Legal Basis: Legitimate Interest & Fulfilment of Contract

Custom Projects & Blending

To fulfill unique color requests and bespoke pigment blending services, ensuring precision and artistic satisfaction.
Legal Basis: Fulfilment of Contract

Your Rights & Control Over Your Data

We believe you should have full control over your personal information. As an Amber Hues customer, you are afforded comprehensive rights under GDPR regarding your data.

Your GDPR Rights

  • Right to Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: You can ask us to correct any inaccurate or incomplete personal data.
  • Right to Erasure (Right to Be Forgotten): In certain circumstances, you can request that we delete your personal data.
  • Right to Restrict Processing: You can request that we limit the way we use your data.
  • Right to Data Portability: You can request to receive your data in a structured, commonly used, and machine-readable format.
  • Right to Object: You can object to our processing of your personal data in certain situations, including for direct marketing.

Managing Your Preferences

We provide easy ways for you to manage your communication preferences and exercise your data rights:

  • Marketing Opt-Outs: Each marketing email you receive from us will include a clear unsubscribe link. You can also manage your preferences by logging into your Amber Hues account.
  • Cookie Controls: You can adjust your browser settings to refuse some or all cookies, or to alert you when websites set or access cookies. Please note, restricting cookies may impact website functionality.
  • Exercising Your Rights: To exercise any of your rights listed above, please contact our Data Protection Officer at info@amberhues.co.uk or call us at +44 20 7946 0954. We will respond to all legitimate requests within one month.

Your trust is paramount. We encourage you to reach out with any privacy questions or concerns.